Sunday, July 12, 2009

History about Perodua


Corporate Information

Perusahaan Otomobil Kedua Sdn Bhd (PERODUA), established in 1993, is a joint venture company between Malaysian and Japanese partners. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).

The company started operations in 1994 and the ever so popular Perodua Kancil was introduced to the Malaysian market in August the same year. To date, the following vehicles have rolled out of the Perodua plant:

The Perodua Rusa - March 1996
The Perodua Kembara - August 1998
The Perodua Kenari - June 2000
The Perodua Kelisa - August 2001
The Perodua Myvi - May 2005
The Perodua Viva - May 2007
The Perodua Nautica 4WD - May 2008

As of May 2008, Perodua has sold some 1.4 million units of vehicles of various models.

Perodua headquarters is located on an 81-hectare site in Sungai Choh, Rawang, Selangor Darul Ehsan. It houses among others Perodua corporate building, R&D testing laboratories and styling studio, vehicle test track, manufacturing plant, engine plant, pre-delivery inspection area, vehicle distribution stockyard and parts warehouse.

Perodua Auto Corporation Sdn Bhd (PCSB) was established in the final quarter of 2001. Besides Perodua, the two other joint venture partners of PCSB are Daihatsu Motor Co. Ltd. and Mitsui & Co. Ltd both of Japan. The manufacturing operations of the Perodua Group are being managed by PCSB.

The three active entities within the Group are:

Perodua Sales Sdn Bhd (PSSB) is responsible for the sales, marketing, and distribution of all Perodua vehicles as well as after sales service and spare parts operations.

Perodua Manufacturing Sdn Bhd (PMSB) is the company responsible for the manufacturing of Perodua vehicles.

Perodua Engine Manufacturing Sdn Bhd (PEMSB) undertakes the assembly of the vehicle engines and also manufacturing of selected engine component parts.

Workforce
The total number of manpower of Perodua was over 10,000 staff as of May 2008.

Production capacity
The plant currently has the capacity to produce 250,000 units per annum on 2-shift cycle.

Sales and service network
To date, PSSB has 39 sales branches and 140 sales dealers nationwide to serve its customers efficiently. It also has 41 service branches and 120 service outlets throughout Malaysia for customers’ convenience.

Overseas
Perodua vehicles are sold in countries such as the UK, Singapore, Brunei, Fiji, Nepal and Sri Lanka.

Corporate Mission

To be a world class automobile company renowned for excellent quality and reliability through:

Professionalism in all our operations
Efficiency in utilising technologies and available resources
Resilience in meeting our challenges
Optimising benefits to customers and stakeholders
Dedication towards social responsibility to community, the environment and development of competent workforce
Uniqueness in our products
Aspiration to glorify the name of PERODUA

Corporate Structure

Chart : Perusahaan Otomobil Kedua Sdn Bhd

Chart : Perodua Sales Sdn Bhd

Chart : Perodua Auto Corporation Sdn Bhd

Perodua Milestone

Important milestones in the history of PERODUA

June 25
Perodua Viva receives the Best Value for Money Model of the Year (Malaysia) at Frost & Sullivan Asia Pacific Automotive 2009 Awards
December 15
Perodua kicks off rear seat belt installation
December 4
Perodua launches the Perodua Learning Centre
October 10
Launch of the new Perodua Myvi Special Edition
August 28
The launch of Perodua Myvi facelift.
June 26
Perodua Viva receives the Best Value for Money Model of the Year (Malaysia) at Frost & Sullivan Asean Automotive 2008 Awards
June 16
Perodua launches new corporate identity
May 9
The launch of Perodua Nautica 4WD
March 21
Perodua Myvi receives the JD Power‘s 2007 Best Compact Car Award
September 1
Perodua Viva receives Car of the Year Autocar Asean Award 2007 (Supermini)
June 28
Perodua Myvi receives the Best Model of the Year (Malaysia) Award at the Frost & Sullivan 2007 Asean Automotive Awards
May 10
The launch of Perodua Viva
March 20
Perodua Kelisa receives the JD Power‘s 2006 Best Compact Car Award
March 9
The launch of Perodua Myvi Special Edition
Febuary 15
The launch of One Hour Superservis (OHSS)
November 1
The launch of Perodua Kenari RS
October 17
The roll-out of the 100,000th Perodua Myvi
October 9
Perodua Myvi receives the Autocar Asean‘s Car of The Year 2005/2006 Award
August 22
The roll out of Perodua‘s 1,000,000th unit
May 25
The launch of Perodua Myvi
September
Perodua celebrates its 10th Anniversary.
June 11
Perodua Manufacturing Sdn Bhd (PMSB) and Perodua Engine Manufacturing Sdn Bhd (PEMSB) receive the certification award of ISO 14001:1996 from Anglo-Japanese American (AJA) EQS Certification (M) Sdn Bhd.

April 12
Perodua Sales Sdn Bhd (PSSB) receives certification award of ISO 9001:2000 and certification ISO 14001:1996.

July 3
The signing of the Memorandum of Understanding with Lub Dagangan Sdn Bhd and the official launch of Perodua Genuine Oil.
June 6
The launch of Perodua Kembara new Dynamic Variable Valve Timing (DVVT). The DVVT is a technology which boosts engine performance and lowers petrol consumption.

April 11
The roll out of the 500,000th Perodua Kancil.

September 28
The launch of the new look Perodua Kancil. This is the first major facelift done to Perodua’s first model, Kancil.

August 24
The launch of Perodua Kelisa

June 14
The launch of Perodua Kenari.

September 23
PERODUA celebrates its‘ 5th anniversary.

September 22
The roll out of the 250,000th Perodua Kancil.

August 24
The launch of Kembara, the nation‘s 1st locally assembled four-wheel drive vehicle.
PERODUA receives the prestigious ISO 9001 certification from the Vehicle Certification Agency (VCA), United Kingdom

January 20
PERODUA receives the ISO 9002 Certification from the Vehicle Certification Agency (VCA), United Kingdom

August 8
The launch of Perodua Nippa in the United Kingdom.
May 14
The launch of Perodua Rusa 1.6
April 28
Launch of the facelift Rusa.
PERODUA receives the European Community Whole Vehicle Type Approval (ECWVTA) Certificate and Conformity of Production (COP) Certification from the Vehicle Certification Agency (VCA), United Kingdom.

January 7
The roll out of the 100,000th Perodua Kancil.

March 6
The launch of Perodua Rusa 1.3

March 4
The export of the first batch of Perodua Kancil to Brunei Darussalam.

December 22
The roll out of the 50,000th Perodua Kancil.

October 28
Launch of the Kancil ERA by the Prime Minister of Malaysia at the Langkawi International Motor Show in Langkawi

August 29
The launch of Perodua Kancil

August 1
The Prime Minister of Malaysia, officiated the opening ceremony of Perodua’s plant.


Manufacturing

Plant

Factory area: 64,000 square metres

Production capacity: 250,000 units per annum on 2-shift cycle.

Facilities:
Press shop Assembly shop
Body shop Training centre / Quality audit
Casting, machining, engine assembly (CMK) Pre-delivery inspection (PDI)
Paint shop Stockyard
Logistic Parts warehousing


Research and Development

Our R&D focuses on developing our capabilities in automotive technologies ranging from basic testing, design and styling engineering to manufacturing engineering skills. The activities include styling / modelling, concept car development and the ability to undertake major facelifts.

Perodua has invested substantially amount in manpower and IT sofware for its R&D activities.

The main activities of the R&D are localisation of car parts and components, styling and modeling of future models and facelifts of current product range. Other R&D facilities are the chamber, engine test lab and test course.

Localisation Activities

The manufacturing capabilities of PERODUA and local Malaysian component manufacturers have resulted in achieving 75 LMCP (Local material component points) in the manufacturing of the Kancil i.e. an optimal level for localisation given economies of scale requirements.

In-house localisation
Press Parts
Engine Parts (intake manifold, cylinder head, camshaft, crankshaft, cylinder block)
Third party vendors, SMI (metal, plastic, electrical, rubber, sub-assembly, others)
Joint venture operations


Careers

We believe that efficient human resource is vital in achieving our mission. We also believe in teamwork and we encourage our members to put forth and develop ideas for greater efficiency and productivity. In our quest for success through quality human resource, we focus on the development of our human resources by ensuring that regular specialised training is provided. We reward staff performance by constantly reviewing and upgrading our benefits. We provide a conducive working environment, and we ensure staff who has displayed potential be given opportunities for career advancement.

We offer a wide range of career paths for those with the ability and desire to excel, ranging from engineering, information technology, accountancy, sales, marketing, human resource and general administration.

If you are young, ambitious and smart, you’ll definitely feel at home with us.
Send-in your resume now, it may be the start of your road to success.

Training

At PERODUA, we believe in constantly motivating and developing our work force. As we continue to grow, one of the strategies to remain focused on achiving our corporate goals is by having competent and qualified employees. We have carefully tailored our training programmes to suit the organization and employee needs.

For junior technical entry level technical employees, we provide the Perodua Technical Education System (PTES) that is designed to fulfill our needs in terms of competent employees with basic automotive knowledge. This program is tied in with the national MLVK (Majlis Latihan Vokasional Kebangsaan – National Vocational Training Council) qualification, whereby PTES is one of the approved training centres.

We also conduct special programmes such as the Perodua Youth Training Programme (PYTP) for school leavers (SPM) who are recruited and trained in-house until they qualify to MLVK Level 1. The PYTP program is carried out annually as part of PERODUA’s initiative to support society at large by aiding and enabling young people to gain valuable knowledge and skills that increase their chances of employment.

Perodua Technical Education System (PTES)
Course content
1. Fundamentals of servicing 2. Periodic Maintenance.
General information
Automotive Knowledge
i. Engine.
ii. Drive Train.
iii. Chassis.
iv. Electrical.


Course content
Gasoline Engine. Steering System.
Fuel System. Wheel Alignment & Tyres.
Ignition System. Noise, Vibration & Harshness.
Emission Control System. Fundamentals of Electricity.
Electronic Fuel Injection. Starting System.
Diesel Engine. Charging System.
Clutch, Manual Transmission & Transfer. Body Electrical.
Propeller Shaft, Differential, Drive Shaft & Axle. Air Conditioning System.
Automatic Transmission. Brake System.
Suspension System.

Perodua Technical Education System (Advance)
Course content
Engine Area. Drive Train.
Chassis Area. Electrical Area.

For further information, please contact TRAINING


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